NOWA
Marketing / PR
Brand and Content Manager (F/M/D)
For our client, an international company operating in the Beauty industry, we are looking for a person who will be responsible for brand image management at a European level. A key focus of this role is owning the brand voice and digital content, as well as having a real impact on the development of a recognizable, aspirational beauty brand.
Scope of responsibilities:
- Defining, developing, and maintaining a consistent brand voice, tone of communication, and storytelling across all channels.
- Creating and executing a content strategy for Instagram, TikTok, YouTube Shorts, and LinkedIn.
- Planning and managing the content calendar (organic content, campaigns, product launches).
- Creating, editing, and overseeing the production of content such as reels, stories, short-form videos, UGC, testimonials, and product assets.
- Working closely with the Art Director on visual direction, as well as with creators and freelancers.
- Identifying, briefing, and collaborating with influencers, creators, and brand ambassadors (building a digital squad).
- Collaborating with Digital Commerce, Affiliate, Events, and Product teams to support sales, affiliate activity, and brand activations.
- Creating content that supports the sales team (ready-to-use materials, sales-driven formats).
- Monitoring trends, algorithm changes, and best practices across social media platforms.
- Analyzing performance (engagement, reach, conversion, affiliate adoption) and continuously optimizing activities.
Requirements:
- Experience in branding, content, or social media within beauty, wellness, lifestyle, or fashion.
- Strong knowledge of Instagram, TikTok, and short-form video formats.
- Experience working with UGC, creators, and influencers.
- Ability to create and edit content using tools such as Canva, CapCut, Adobe, or similar.
- Strong storytelling and copywriting skills.
- Creativity combined with strategic, analytical, and business-oriented thinking.
- Very good knowledge of English.
Offer:
- Competitive salary and medical benefits package.
- On-site role with the possibility of hybrid work after the onboarding period.
- A real opportunity to influence the growth of an international beauty brand at an early stage of development.
- Collaboration within a ambitious, and fast-growing team.
Rekrutację prowadzi
Ewelina Kołodziej
HRK Retail, HRK e-Commerce
HRK e-Commerce to zespół, który specjalizuje się w usługach rekrutacyjnych dla branży handlu elektronicznego. HRK Retail specjalizuje się w dostarczaniu usług rekrutacyjnych dla sektora retail. Nasz zespół specjalizuje się w znajdowaniu najwyższej klasy specjalistów w dziedzinie sprzedaży, marketingu cyfrowego, reklamy i nowych mediów.