NOWA
Technical Sales & Service
International Sales & Marketing Manager – Cranes (F/M/D)
For our Client, a global manufacturer of construction machinery and heavy lifting equipment, we are looking for an experienced sales professional who will be responsible for developing the All-Terrain Crane and Truck Crane business across the German market.
This is a highly autonomous, business-oriented role for someone with a strong understanding of the crane and heavy equipment sector, an established industry network and experience in developing both direct sales and dealer channels. The successful candidate will have a real impact on market strategy, customer acquisition and the long-term growth of the crane business in Germany.
Responsibilities:
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Develop sales of All-Terrain Cranes and Truck Cranes across Germany, driving market penetration, revenue growth and market share.
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Build and manage relationships with key customers, including crane rental companies, fleet owners, construction contractors, infrastructure companies and other professional lifting equipment users.
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Manage the complete sales cycle, from lead generation and technical-commercial discussions through quotations, negotiations and contract closure to order fulfilment and payment collection.
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Develop direct sales activities while establishing and strengthening an effective dealer and distributor network across Germany.
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Monitor market developments, competitor activities and customer requirements, translating market insights into sales and business development initiatives.
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Represent the company at trade fairs, customer events and industry meetings while cooperating closely with product, service, logistics, after-sales and headquarters teams.
Requirements:
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At least 10 years of experience in B2B sales, business development or sales management within cranes, construction machinery, heavy equipment or a closely related industry.
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Strong knowledge of mobile lifting equipment, preferably All-Terrain Cranes, Truck Cranes or comparable crane solutions used in construction, infrastructure and heavy lifting applications.
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Strong understanding of the German construction and heavy equipment market, combined with proven experience in developing key accounts and achieving ambitious commercial targets.
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Experience in dealer or distributor network development will be a strong advantage, together with an established network among crane rental companies, contractors or fleet operators.
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Professional fluency in German and English, strong negotiation skills, commercial awareness and the ability to operate independently within an international organization.
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Willingness to travel extensively across Germany and internationally, including occasional business trips to China.
We Offer:
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The opportunity to develop the crane business of a global heavy equipment manufacturer in one of Europe’s most important construction and lifting equipment markets.
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A highly autonomous role with direct influence on sales strategy, dealer network development, strategic accounts and long-term market growth in Germany.
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Competitive compensation package combined with an attractive performance-based incentive scheme.
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Access to a broad crane portfolio, including All-Terrain, Truck, Rough-Terrain and Crawler Cranes designed for demanding lifting applications.
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Strong international technical, product, service and after-sales support enabling the effective development of complex customer projects.
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An international working environment offering significant responsibility, exposure to strategic customers and long-term career development opportunities.
