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Employer Branding

We support companies that want to enhance, modify or build their image from scratch. We pay particular attention to the coherence of internal and external communication, because we know that satisfied employees are the best identifiers for an employer.  

Our services: 

  • Brand management strategies
  • Research (including EVP identification)
  • Campaigns – targeted at professionals, young talents and employees  
  • Diversity policy
  • Work-life balance policy and wellness programmes
  • EB workshops 

 

Benefits:

  • A larger group of people interested in working for a particular company;
  • Increasing the "quality" and better match of applying candidates;
  • Decreased employee turnover;
  • Development of a sense of pride in the work for the organization;
  • Increased engagement and job satisfaction.

Brand management strategies

While developing brand management strategies, we leverage the expertise and experience of our recruitment teams, who have a thorough understanding of candidates’ needs. We utilize modern communication tools. We measure the effectiveness of solutions offered to our Clients. 

Research and analyses

We utilize a broad range of research tools, offering customised research methodology to each of our Clients. In research, we rely solely on the expertise and experience of our own consultants.

Our services: 

  • EVP (Employer Value Proposition) identification
  • Competitive activity analysis – Polish and international benchmarks
  • Employer image survey among students and professionals
  • Online image analysis
  • Candidate availability analysis for selected markets 
  • Recruitment audit
  • Communication audit
  • Organisational culture audit

 

Campaigns

  • We implement comprehensive branding campaigns aimed at a specific target group of professionals or young talents.
  • We utilize modern and conventional market communication channels.
  • We develop competency tests, competitions and online games.
  • We design workshop scenarios for student meetings.
  • We organise events addressed to various groups of candidates.
  • We aim at ensuring positive candidate experience in the recruitment process (Candidate Experience).
  • We support Clients who are committed to building workforce awareness, e.g. in the area of professional development options offered by the company.
  • We monitor the effectiveness of individual tools and communication channels.
  • “We do not use a sledgehammer to crack a nut” but adopt a rational approach to campaign budgeting.

Diversity policy

We support employers who want to make their offering attractive to new candidate groups – women, the disabled, as well as young and mature workers. We advise on building an organisational culture which promotes diversity and we recommend ways to leverage such approach to the benefit of the organisation.

Work-life balance/wellness policy

We support employers, who are committed to creating a truly unique workplace. We recommend tools which support employees in maintaining work-life balance and advise on ways of communicating and promoting them throughout the organisation. We monitor the level of employee satisfaction with programmes implemented by employers.

EB workshops

We share our EB and communication expertise by organising conferences and workshops – both open and closed.  

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